Not quite there...

Vague feedback. Very specific T-shirts.

If you work in design, marketing, advertising, copywriting or almost anything remotely creative, you probably know the feeling.

The work is nearly approved. Then someone decides it needs a little something.

They just can't tell you what.

The Not Quite There collection takes familiar creative feedback and puts it where it belongs: embroidered neatly on an organic cotton T-shirt.

From It feels a bit flat to Something is missing, each design is based on the sort of comment creative teams hear every day.

Wear one to the studio, the agency, the client meeting or your next round of amends.

Someone will understand.